71% of business travellers surveyed at international airports had received a promotional product in the last year.

33% had the product with them.

55% had kept the item for more than one year.

75% had kept the product because it was useful.

76% could recall the advertiser's name on the product they had received in that last 12 months.  (In comparison, 80% of participants had read a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser)

Source: The Adnews Promotional Products Directory 2007/08