News

Promotional Products - The Statistics

71% of business travellers surveyed at international airports had received a promotional product in the last year.

33% had the product with them.

55% had kept the item for more than one year.

75% had kept the product because it was useful.

76% could recall the advertiser's name on the product they had received in that last 12 months. (In comparison, 80% of participants had read a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser)

Source: The Adnews Promotional Products Directory 2007/08

Digital Photo Frames - The Good, The Bad and The Ugly

There has been a lot of misinformation about digital picture frames over the last couple of years. I felt it about time that these mis-conceptions were cleared up.

The Ugly- The Ugly frame is one that doesn’t work easily. Why?The “cheaper frames” use a software and motherboard that was originally designed for portable DVD players. The operating system goes under many names such as Cheertek or Optitek. Because it was made for a different purpose it cannot drag and drop pictures from your computer to the frame. As well, it does not come with memory so you must buy an additional flash drive or SD memory card.
The Bad- The Bad frame is one you don’t want to get. There has been numerous complaints of cheaper frames catching on fire. A quick search on Google will reveal more information about this troubling problem.
The Good- The Good frames are a little more expensive but are well worth it. How can you tell a Good Frame from The Bad when they look so similar? Here is how:

Do they have built-in memory or do you need an additional USB or SD card?
When you power it up is the interface (on screen menu) easy to understand? If not then it is very unlikely that you can drag and drop pictures and probably has the Cheertek or Optitek motherboard and software.
Does it have the AMLOGIC motherboard and software? This is the ONLY solution that has been specifically designed for digital picture frames. It allows for easy drag and drop, it has a simple and easy to use interface and does not require the purchase of additional memory. AMLOGIC is more expensive but the difference is simple.....either you get a very frustrating and potentially dangerous product or you can spend a little extra and get exactly what you want....
Consider this...Most electronics retailers offer 2 levels of pricing on their 7 and 8 inch frames. On the lower priced side they have a single “cheapy”.....an entry level price point. The next price up is usually double.....This is found on frames from Kodak, HP and others....Why are the brand name frames more expensive..? Answer: These companies have a reputation to uphold and don’t want returns.

Flash memory - beware of "seconds"

We are a manufacturer of Flash drives and everyday we are asked if we can match online flash drive prices. We can’t and here’s why!

When memory chips are made ONLY ABOUT 60% of them get their full memory installed;
The 40% that do not get their full memory may work but they only have 40-65% of their intended memory; for example when Samsung makes 1 GB chips 40% of those chips may have only 400 MB-600 MB of real memory.
These “Reclaimed Chips” are sold on the open market for 5 cents on the dollar! Originally the idea was to sell these chips to MacDonalds for cheap toys or into other products.
An On-line Flash Drive company got very sneaky. They made a software that allows them to take these small chips and overwrite the memory...making a RECLAIMED 400 MB chip look like it was 1 GB (or any size they chose). It does NOT become 1 GB btw...

That is why we cannot match the on-line prices. Consider this - as a manufacturer of quality Flash Drives - if we could get the business by matching prices do you not think we would match prices...?

P.S.
I forgot to mention....Many reclaimed chips fail without warning.....Do you really want to lose your valuable data...?

Printed Pens Direct launches

printed pens direct We have just launched our new website dedicated to printed pens. With hundreds of pens online with prices, descriptions and print areas all laid for you, this is your best resource for ordering your printed and promotional pens.